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The Persuaders is Ireland’s longest running business radio show and celebrates its fifteenth birthday in May 2015. Broadcast weekly on local station Dublin City FM 103.2 the show addresses topical issues from the world of marketing, advertising and public relations. To date the podcast version of the show has had over 300,000 downloads.

Each show features interviews with top Irish and international experts, and offers an independent perspective from presenter Alex Gibson, who is Assistant Head – School of Hospitality Management and Tourism, DIT, and who is also senior lecturer in marketing at the Dublin Institute of Technology.

Alex has chaired several national and international marketing conferences, as well as pursuing his own research interests in marketing – currently he is working on a number of projects in the use of Augmented Reality in Tourism Contexts.

Alex is also the founder and chair of the annual European Augmented Reality Marketing Conference, taking place in Dublin.

The Persuaders
can be heard live at
1.00pm G.M.T. every
Friday lunchtime.

Your host:
Alex Gibson