Personalise for Branding, not Sales...

An interview with one of the more thoughtful practitioners of digital marketing, Ed Melvin, Head of Digital at Publicis. The backdrop to our interview was that Ed has received a highly commended for a paper he wrote for this year’s Adman Prize competition, which was directed at the broad area of personalisation. Ed’s paper Stop Selling and Start Building has an interesting hypothesis at its core – namely that in our rush to embrace new digital technology such as customer profiling and data analytics we run a real risk that we lose sight of what marketing should be about – the creation of a compelling brand...

Phocuswright Europe 2016...

A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by ( pictured above )  Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays, and  Santina Doherty from Unravel ( runner-up in the Travel Innovation Summit). In addition at the end of the radio show there are several podcast interviews with participants from the conference: Stephen Kaufer, CEO of Tripadvisor. 24’30” Kristian Valk, Founder and CEO, HotelChamp 30’40” Paul Burns 365 Tickets 35’00” Taylor Reece – Horizon Digital Media...

Phocuswright Europe Preview...

In this special preview of Phocuswright Europe we talk to Tony D’Astolfo Managing Director,  Phocuswright about this year’s conference theme: Europe 2016: Unsettled Yet Undaunted. Among the issues Europe’s travel industry face are a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe’s travel landscape. The conference will host a top line up of travel CEOs and executives from leading European companies. Live in studio I’m joined Kevin O’Shaughnessy, founder and CEO of Indigo and on the telephone by Charlie Osmond founder of winner of the 2015 Travel Innovation Summit at last year’s...

AR VR Conference Preview 2...

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors. Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland’s representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016. Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase...

ARVR Innovate 2016 : Preview Podcast 1...

In this podcast a first look at this year’s ARVR Innovate Conference taking place on 28 April in Dublin’s Croke Park Conference Centre. Speakers are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagine and founder of iTagged, Keith Jordan. In the podcast we review some of the current trends in Augmented and Virtual Reality, with particular reference to Retail and Immersive contexts. Both Cimagine and iTagged are exhibiting at this year’s ARVR Innovate Conference...