Feature Interview: Colm Grealy...

In this feature interview with the founder of Adforce, Colm Grealy, we explore a wide range of issues impacting on digital advertising today including: What’s been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York . Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. We also explore… – The digital advertising landscape and how it’s evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content. – Adforce’s end-to-end service and how ad agencies and advertisers are responding – Trends in Digital Audio advertising: how it is the ‘next frontier’ in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital  ...

AAI Toolkit – How Traditional Media Embraces New Tech...

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media. Interviewed were Gráinne Dilleen from Kinetic and Emer Moran from The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February....

Craft Brewing & Congregation 2015...

In this podcast an interview with Joe Kearns, Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of the  Congregation 2015  Digital Media Gathering celebrating its third...

Cinema advertising trends...

In this podcast an interview with Eoin Wrixon from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact; digital –  what does it allow from an advertiser’s perspective. Blockbusters drive demand – we ask what are Wide Eye Meda expecting to do good business this Christmas season?   Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas: Retail and Christmas Shopping; how the discounters are holding market position, what’s happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic...

Websummit 2015 Special Podcast...

Websummit 2015 saw over 40,000 delegates converge on Dublin’s RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality. In this podcast a series of interviews conducted at the event including: Shadow Technologies – user review data aggregation ( 1’00”) KNOQ ( @KNOQApp ) – content delivery platform – location specific ( 3’40” ) UniTuition (Sean_Judges ) – connecting students with tutor (6’45”) 9Sharp – making the CV redundant (9’40”) Meeting Mole ( @Meeting_Mole ) – B2B communications (12’45”) Eventerprise.com ( @Eventerprise ) – creating a marketplace in the events sector (14’50”) Vagoo – premium secure video content platform with analytics (21’55”) Modern Democracy – enabling software for electoral professionals (23’35”) StartPlanet- non-profit organisation supported by Invest Northern Ireland (25’45”)...