Rebranding in the Estate Agency business...

In this podcast Conor Lynch from Connector.ie  reviews this year’s Huawei Snapys awards – rewarding excellence in Instagram imagery and marketing. 4’05” Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking. 12’10” Finally, Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc. Niall Corcoran…among the topics discussed were: What was the strategic issue behind the decision to rebrand? How long was the process and what were the challenges to communicate this internally, and how was this addressed? 22’50”    ...

Rugby World Cup: Social Conversation Measurement...

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.   More brands are trying to associate themselves with the excitement and emotional connection fans have with sporting events; and sponsorship activity increasingly has to have the social conversations concerning such events in sharp focus. Discussing the issues involved in building and managing conversations around this Rugby World Cup were: ( l-r  below) Jim Kelly from O’Connor and Kelly.ie Lisa Couzens Marketing Director MMR International Janet Gunner  Managing Director MMR International    ...

Allianz Business to Arts Awards 2015...

Pictured with me (l-r) – Andrew Hetherington, Bernadine Maloney and Damien O’Neill. The  Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guests…. Andrew Hetherington, Chief Executive, Business to Arts Damien O’Neill, Group Marketing Director, Allianz Ireland the title sponsors Bernardine Maloney, Corporate Communications and Public Relations at ESB – who were the inaugural winners of the Portfolio of Sponsorships...

Aer Lingus website strategy...

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is part of a new brand repositioning which launched in Spring 2015 “Smarts Flies Aer Lingus,”....

Corporate rebranding: the Eir Case-Study...

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m. The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm’s chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I was joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial...