Start Up Dublin – interview with Niamh Bushnell – Dublin Startup Commissioner...

In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin’s first ever Start-up Commissioner. Among the topics I cover are: What does the role entail – who is funding it – what are Niamh’s hopes for how the role might evolve? Dublin has been incredibly successful in attracting so many of the world’s top ICT companies to locate their European HQ here -how can that be exploited to ensure a vibrant eco-system of start-ups? What are the barriers to start-ups that you are hearing about? Financial / Infrastructural / Training / Networks etc. Plus I pay a visit to the Irish Whiskey Museum to sample the capital’s newest visitor attraction and learn more about the marketing strategy behind it....

Meteor Christmas Unlimited – Case Study in mobile marketing...

In this podcast there are two interviews: Fenella Fay, Head of Marketing Communications Meteor discusses the  Meteor ‘Christmas Unlimited’ campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and 
CEO of Christmas LTD – a “Gordon Gekko” – and the star of the 
new campaign Extensive digital aspect of the campaign Rebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of 
the association, The Irish Magazine Awards, and challenges to the industry – moving from print into digital; retail; postal costs; VAT rates etc....

Tech Start-Ups and Marketing : Paul Hayes interviewed...

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul’s early career with Havok Games, the indigenous gaming sector today, the industry group he set up – Games Ireland – and moves to discuss practical actions that can enhance the marketing and public relations for tech companies. We discuss whether there is an Irish Angry Birds?, the role of devices in driving tech adoption, the way Scandanavian companies adopt a global perspective from the start, and transaction officers’ role in helping the fortysomething entrepreneurs grow their business. We conclude the discussion by talking about Flounders – a fringe unofficial Web Summit event that he organised along with Noel Toolan, Pat Phelan, and Mark Little…this event became a safe place for some hard truths about failure and the need to ‘fail upwards’....

Augmented Reality Special ( Augmented Planet, British Museum, Halo AR )...

A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude, Ignite Media, Amplified Robot. I also visit the British Museum to experience the Gamar AR Gift for Athena app. And finally I am joined in studio by young Irish AR entrepreneur Jack Hayes from Halo AR. Jack pitched at Web Summit and is currently developing in the area of wearable eyewear to run AR applications....

Purse Power: Marketing to Women...

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference – Pruse Power – in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences. Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get ‘lost in translation’....