Websummit 2014 Review...

The Dublin Websummit, spearheaded by Paddy Cosgrave,  saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors....

Marketing Technology

In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland )   and Julien Lynch ( AMNET)     Among the topics that we discuss are: 1.What are the innovative technologies impacting marketing today – and tomorrow? 2.How do we support new marketing strategies with the right technology strategies? 3.How can technology transform our marketing operations and customer experiences? 4.What management practices do we need to govern this new breed of marketing 5.How do we develop talent and culture to leverage marketing technology investments...

OOH Digital Trends

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group. Among the topics we cover are: Harp alcohol OOH campaign in Belfast – weather context based – how does it work? Earlier research that PML have conducted into OOH trends  http://pmlgroup.ie/the-digital-effect/ Creative opportunities that digital OOK offers Smartphones and NFC and their impact on OOH Premium content –  we discuss what is happening with architects / city authorities to build more innovative / striking...

OOH Media Trends; Property Marketing using Augmented Reality...

In this podcast I interview: Conrad Jones – Conrad Jones Design and Virtual View App. Pat Cassidy – Ambient Manager at Outdoor specialists PML Group Ireland.  With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market – Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale. My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share....

Behavioral Economics: Its Implication for Marketing...

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including: Thinking, Fast and Slow. Daniel Kahneman Predictably Irrational. Dan Ariely Nudge. Richard H. Thaler and Cass R. Sunstein Drive. Daniel H. Pink...