AWE Conference Report

In this podcast the first in a number of special reports from the Augmented World Expo 2014 which took place on 28/29 May in Santa Clara Convention Centre…. In the podcast I interview Dhanushan Balachandreswaran, founder of Canadian tech force, Sulon Technologies…using their Cortex mounted head-set was certainly one of my most memorable experiences at the event. Also interviewed is Martin Herdina, CEO of Wikitude, whose SDK has already been used by more than 40,000 app developers world-wide. Their AR system has been used in the Shard London, and also to create a virtual tourist experience in the city of York.

 

In the second part of the podcast, I interview Gary Disley, Marketing Director of eircom Business Solutions. Topics we discuss are:

 

  • challenges of B2B compared to B2C,
  • how marketing works within a large organisation like eircom, and
  • why eircom are investing in Digital Boost and the eircom Spiders

 

      Persuaders_5_June_14.mp3