Craft Brewing & Congregation 2015...

In this podcast an interview with Joe Kearns, Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of the  Congregation 2015  Digital Media Gathering celebrating its third...

Cinema advertising trends...

In this podcast an interview with Eoin Wrixon from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact; digital –  what does it allow from an advertiser’s perspective. Blockbusters drive demand – we ask what are Wide Eye Meda expecting to do good business this Christmas season?   Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas: Retail and Christmas Shopping; how the discounters are holding market position, what’s happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic...

Websummit 2015 Special Podcast...

Websummit 2015 saw over 40,000 delegates converge on Dublin’s RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality. In this podcast a series of interviews conducted at the event including: Shadow Technologies – user review data aggregation ( 1’00”) KNOQ ( @KNOQApp ) – content delivery platform – location specific ( 3’40” ) UniTuition (Sean_Judges ) – connecting students with tutor (6’45”) 9Sharp – making the CV redundant (9’40”) Meeting Mole ( @Meeting_Mole ) – B2B communications (12’45”) Eventerprise.com ( @Eventerprise ) – creating a marketplace in the events sector (14’50”) Vagoo – premium secure video content platform with analytics (21’55”) Modern Democracy – enabling software for electoral professionals (23’35”) StartPlanet- non-profit organisation supported by Invest Northern Ireland (25’45”)...

Rebranding in the Estate Agency business...

In this podcast Conor Lynch from Connector.ie  reviews this year’s Huawei Snapys awards – rewarding excellence in Instagram imagery and marketing. 4’05” Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking. 12’10” Finally, Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc. Niall Corcoran…among the topics discussed were: What was the strategic issue behind the decision to rebrand? How long was the process and what were the challenges to communicate this internally, and how was this addressed? 22’50”    ...

Rugby World Cup: Social Conversation Measurement...

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.   More brands are trying to associate themselves with the excitement and emotional connection fans have with sporting events; and sponsorship activity increasingly has to have the social conversations concerning such events in sharp focus. Discussing the issues involved in building and managing conversations around this Rugby World Cup were: ( l-r  below) Jim Kelly from O’Connor and Kelly.ie Lisa Couzens Marketing Director MMR International Janet Gunner  Managing Director MMR International    ...

Allianz Business to Arts Awards 2015...

Pictured with me (l-r) – Andrew Hetherington, Bernadine Maloney and Damien O’Neill. The  Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guests…. Andrew Hetherington, Chief Executive, Business to Arts Damien O’Neill, Group Marketing Director, Allianz Ireland the title sponsors Bernardine Maloney, Corporate Communications and Public Relations at ESB – who were the inaugural winners of the Portfolio of Sponsorships...