Feature Interview: Colm Grealy
In this feature interview with the founder of Adforce, Colm Grealy, we explore a wide range of issues impacting on digital advertising today including:
What’s been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .
Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming.
We also explore…
– The digital advertising landscape and how it’s evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
– Adforce’s end-to-end service and how ad agencies and advertisers are responding
– Trends in Digital Audio advertising: how it is the ‘next frontier’ in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital