Marketing Research Trends

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issues relating to the modern market research sector.

Re-positioning of MR – more contemporary discussion on Insights – what is meant by this?
Technology – lots of new tools –  Qual and Quant perspectives — they tend to allow fast reporting, but is this at the expense of strategic insight ever?
Big Data – there is huge hype around it but what are the opportunitiies for MR companies – existing players or are we going to see new entrants?

Is there a trend for companies to do more in-house analysis using the new tools available — threat or opportunity?

Qual and Quant – differences, how they complement each other
Qualitiative Research trends.

      Persuaders_21_Aug.mp3