Cause Marketing

In this podcast an extended interview with Finian Murphy from Agility. We discuss the marketing implementations from the recent Same Sex Marriage referendum in Ireland. The Agility team put together the Stand Up For Equality campaign as part of the wider Yes for Equality movement. The broader dimensions of marketing a cause are also explored....

Domestic Tourism Marketing...

Fionnán Nestor, Domestic Campaigns Officer of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current ‘This is Living’ campaign. Fionnan also woked on the highly successful campaign for The Gathering in 2013. Fionnán talks about the role of Fáilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience – with activity tourism being a big contributor. In the interview outlines how sophisticated segmentation approaches have paid dividends in connecting with audiences, and has allowed more efficient spend in an environment where budgets have been severely reduced.  ...

Sport Marketing

In this episode guest presenter Adam Baker takes the helm from Alex Gibson with a special edition focusing on Sports Marketing with Patrick Murphy of Atomic Sport agency and Communications Strategy with Neil O’Gorman who is currently working with Irish national broadcaster RTE....

Anatomy of a winning marketing case-study – Full Tilt Poker...

Guests on this show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study, namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards. We discuss the brief set by the Full Tilt team to their agency Simply Zesty, and the overall importance of process for agency. The positioning issues facing the brand are discussed, in particular the need to shift from an over-reliance on heavy users of the site. Conor discusses the insight research carried out. Paul discusses the importance of focusing on the commerce dimension to a company which has no high-street presence. The specific challenges of marketing in the online gambling space are explored with some candid insight by both my...

DIT MSc Advertising End of Year Pitch...

In this podcast we interview three of the students on DIT’S MSc Advertising course – Alison Tilly, Emily Clonan and Danny Cullen. The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for clients The Irish Times and TV3’s Red Rock.  We discuss the account management, creative and media challenges in addessing their clients’ briefs. And by telephone I am joined by Eimear Faughnan, from Kantar Media about some recent research they have conducted digital and mobile marketing trends, comparing Ireland with the...

APMC Sales Promotion Awards...

A show dedicated to reviewing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional marketing. Just as importantly, they publicise the contribution which promotional marketing makes in helping a broad spectrum of companies achieve their marketing objectives. The APMC Star Awards provide the opportunity for promotions to be compared and judged by a panel of expert judges. The guests for this special show are: Peter Mahon, Managing Director, The Delta Group – and one of our panel of judges for the 2015 APMC Star Awards. Richard Johnson, Director of Pulse Group and Board Director with the APMC. Richard also sits on the Board of the IMC (part of the EACA) on behalf of the APMC. Paddy Davis, Account Director with Imagine Marketing...

Tinder Marketing Case-Study...

The ICAD Awards are an opportunity for Ireland’s creative talent in advertising and design sectors to showcase their best talent. In studio I am joined by Elaine McDevitt from ICAD who reviews this year’s ceremony. Among the Gold winning campaigns for 2015 was that created by eighty twenty for their client, The Immigration Council to highlight the problem of sex trafficking. The campaign used Tinder to raise awareness about the crimes behind sex trafficking and prostitution, using Tinder profiles to tell stories about victims of trafficking. The profiles feature pictures of girls, which with every swipe illustrate the impact of this activity. Alexis Bouckaert, Creative Director from eightytwenty.ie  You can skip to hear this interview 16’50” into the show. Plus at the start of the show we explore the challenges of marketing to the older customer with founder of 20Plus30 Dick Stroud.  Stroud is an internationally recognised writer, consultant, and speaker on marketing to the 50-plus consumer. Among the issues we discuss are: The concept of physiological ageing and why it is is important. Why understanding and measuring the impact is so important to improving the customer experience. Why is is this ageing stuff so difficult for companies to get their heads around marketing to the ageing consumer? And don’t forget you can follow the show, contribute, and get latest updates on schedules on twitter...

Marketing Technology and Phocuswright Europe review...

Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin on May 12-14, 2015. Read more: Colin Lewis and myelf discuss a number of issues –  the comparison between marketing in the UK and Ireland, and how marketing technology is evolving and how the marketers of the future need to get up to speed quickly. About Colin Lewis: Colin is the Director of Marketing for bmi – British Midland Airlines – working in the UK and, indeed, commuting there. Colin held senior marketing roles in huge UK brands such as 118 118 Directory Enquiries and Thomas Cook Colin has just been selected as one of the UK’s top marketers, as he has been chosen as one of Marketing Week’s 2015 Vision 100 – the ‘brightest, best, most visionary Marketers in the UK in April 2015. In 2009, Colin was voted ‘Marketer of the Year’ in Ireland, and is a Fellow of the Marketing Institute of Ireland. Colin has an MBA and MSc degrees.. He is the Founder and Programmer of DMX Dublin digital marketing conference. And at the start of the podcast, a report from the recent Phocuswright Europe conference; the event is  fast gaining a reputation as Europe’s  premier conference for high level travel executives to understand what’s happening in the business…and for new tech start ups to get on the radar. In the podcast I speak to the winners and runners-up in the European Travel Innovator of the Year Award at Phocuswrite Europe, respectively Charlie Osborne, from Triptease, and Kevin O’Shaughnessy from Indigo.  At the start of the podcast I speak to keynote speaker Marco Ryan, Chief Digital Officer of Thomas...

Travel Marketing: The ClickandGo.com Story...

  In this interview we have an extended discussion with Paul Hackett, founder of Irish travel company ClickandGo.com  – an Irish packaged holiday company which celebrates five years in business this month. Paul and I discuss a wide ranging set of issues, including the history of the company, online buying behaviour, the role of social media and public relations in marketing a travel business. Plus Patrick O’Donoghue, MD of the Gleneagle Group tells me about a new initiative The Learning Resort, which seeks to position Killarney as a location for learning experiences. The Learning Resort will welcome internationally renowned Master of Story-Telling, Robert McKee on May 22nd....

Phocuswright Europe 2015: Conference Special Podcast...

In the run in to the Phocuswright Europe Conference taking place in Dublin from 12-14 May 2015, we have a special edition of the show featuring. Tony D’Astolfo, Managing Director, Phocuswright. Tony assumed leadership of Phocuswright in July 2013. A travel industry veteran, he is an accomplished executive with rich expertise in travel and technology and a passion for moving the industry forward. Mike Webster, Co-Founder and CEO, Mobacar. Based in a small town in the west of Ireland, Mobacar is testimony to the abilily to scale a business on the web from anywhere – Mobarar is an online car rental distribution company employing over 30 people and was winner of last year’s Travel Innovation Summit Europe. Dermot O’Connor, Boxever’s VP of Engineering and co-founder. Dermot is involved with Phocuswright’s Young Leaders Summit- an exciting development program for travel industry leaders under the age of 35 http://www.phocuswrighteurope.com/young-leaders-summit-at-phocuswright–europe – this program has run very successfully for 4 years for the U.S. Conference and is debuting the European program this year in Dublin. In the podcast, as well as previewing the various elements of the conference we take a more general look at some travel and tourism issues including destination branding, social media influences, mobile tech and travel, and disruptive innovations in travel.    ...

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