SME Branding Workshop Podcast
In this podcast on SME Branding I am joined by Gerard Tannam (on left in photo ) from Islandbridge Brand Direction and Ross Good from Pubble.io – an online messaging platform.
Among the topics we address are:
Creating the brand — understanding the brand’s story
Brand values – how to uncover them – and leverage them
For an SME what are the types of actions needed to ensure that brand is developed strategically in the midst of lots of pressing challenge ( growing scale, lack of expert marketing talent etc.).
Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.
Persuaders_Branding.mp3