SME Branding Workshop Podcast Aug29


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SME Branding Workshop Podcast

G Tannam R Good

In this podcast on SME Branding I am joined by Gerard Tannam (on left in photo ) from Islandbridge Brand Direction and Ross Good from  – an online messaging platform.

Among the topics we address are:

Creating the brand — understanding the brand’s story

Brand values – how to uncover them – and leverage them

For an SME what are the types of actions needed to ensure that brand is developed strategically in the midst of lots of pressing challenge ( growing scale, lack of expert marketing talent etc.).

Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.