Sponsorship Special
This podcast is a special on Sponsorship Trends…in studio I am joined by Jamie Macken from Livewire and Joanne O’Sullivan from PSG Sponsorship
Topics Disussed are:
Sponsorship trends in Ireland today ( sports, media, arts, etc )
Motivations for sponsors / property rights holders
Measurement of sponsorships
Case-studies of effective sponsorships: Electric Picnic research from PSG
How digital impacts on sponsorship today.
Post-recession ? is this being felt in sponsorship
Persuaders_18_Sept.mp3