Sponsorship Special Sep23

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Sponsorship Special

This podcast is a special on Sponsorship Trends…in studio I am joined by Jamie Macken from Livewire and Joanne O’Sullivan from PSG Sponsorship

Topics Disussed are:

Sponsorship trends in Ireland today ( sports, media, arts,  etc )

Motivations for sponsors / property rights holders

Measurement of sponsorships

Case-studies of effective sponsorships: Electric Picnic research from PSG

How digital impacts on sponsorship today.

Post-recession ? is this being felt in sponsorship

      Persuaders_18_Sept.mp3