Cinema advertising trends...

In this podcast an interview with Eoin Wrixon from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact; digital –  what does it allow from an advertiser’s perspective. Blockbusters drive demand – we ask what are Wide Eye Meda expecting to do good business this Christmas season?   Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas: Retail and Christmas Shopping; how the discounters are holding market position, what’s happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic...