Cinema advertising trends...

In this podcast an interview with Eoin Wrixon from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact; digital –  what does it allow from an advertiser’s perspective. Blockbusters drive demand – we ask what are Wide Eye Meda expecting to do good business this Christmas season?   Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas: Retail and Christmas Shopping; how the discounters are holding market position, what’s happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic...

Cannes Lions Report – Kay Mc Carthy, MCCP...

An interview with Kay Mc Carthy, from planning agency,MCCP, who spoke at the Cannes Lions Festival on the topic ‘ The Death of Planning ‘ Cannes Lions International Festival of Creativity titled ‘Planning for the death of planning, as we know it’ In the podcast we ask Kay what was the audience reaction. Cannes Lions 2014 had more than its fair share of celebreties in attendance…. o Sarah Jessica Parker o Maureen O’Dowd, New York Times o Rebecca Eton, content curator for Downton Abbey o Calvin Klein o RGA and Beats o Kanye West o Creative agency, Monkeys o Keith Weed, CMO of Unilever o Acacia 17   Also interviewed on the topic of branding is founder ofNeworld Associates, Pat Kinsley....