AR VR Conference Preview 2...

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors. Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland’s representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016. Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase...

Meteor Christmas Unlimited – Case Study in mobile marketing...

In this podcast there are two interviews: Fenella Fay, Head of Marketing Communications Meteor discusses the  Meteor ‘Christmas Unlimited’ campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and 
CEO of Christmas LTD – a “Gordon Gekko” – and the star of the 
new campaign Extensive digital aspect of the campaign Rebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of 
the association, The Irish Magazine Awards, and challenges to the industry – moving from print into digital; retail; postal costs; VAT rates etc....

Tech Start-Ups and Marketing : Paul Hayes interviewed...

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul’s early career with Havok Games, the indigenous gaming sector today, the industry group he set up – Games Ireland – and moves to discuss practical actions that can enhance the marketing and public relations for tech companies. We discuss whether there is an Irish Angry Birds?, the role of devices in driving tech adoption, the way Scandanavian companies adopt a global perspective from the start, and transaction officers’ role in helping the fortysomething entrepreneurs grow their business. We conclude the discussion by talking about Flounders – a fringe unofficial Web Summit event that he organised along with Noel Toolan, Pat Phelan, and Mark Little…this event became a safe place for some hard truths about failure and the need to ‘fail upwards’....

Purse Power: Marketing to Women...

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference – Pruse Power – in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences. Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get ‘lost in translation’....

Websummit 2014 Review...

The Dublin Websummit, spearheaded by Paddy Cosgrave,  saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors....