SME Branding Workshop Podcast...

In this podcast on SME Branding I am joined by Gerard Tannam (on left in photo ) from Islandbridge Brand Direction and Ross Good from Pubble.io  – an online messaging platform. Among the topics we address are: Creating the brand — understanding the brand’s story Brand values – how to uncover them – and leverage them For an SME what are the types of actions needed to ensure that brand is developed strategically in the midst of lots of pressing challenge ( growing scale, lack of expert marketing talent etc.). Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech...