Rebranding in the Estate Agency business
In this podcast Conor Lynch from Connector.ie reviews this year’s Huawei Snapys awards – rewarding excellence in Instagram imagery and marketing. 4’05”
Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking. 12’10”
Finally, Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc. Niall Corcoran…among the topics discussed were: What was the strategic issue behind the decision to rebrand? How long was the process and what were the challenges to communicate this internally, and how was this addressed? 22’50”