Anatomy of a winning...

Guests on this show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study, namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards. We discuss the brief set by the Full...

DIT MSc Advertising ...

In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen. The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for...

APMC Sales Promotion...

A show dedicated to reviewing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional...

Tinder Marketing Cas...

The ICAD Awards are an opportunity for Ireland’s creative talent in advertising and design sectors to showcase their best talent. In studio I am joined by Elaine McDevitt from ICAD who reviews this year’s ceremony. Among the Gold winning campaigns for 2015 was that created by...

Marketing Technology...

Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin on May 12-14, 2015. Read more: Colin Lewis and myelf discuss a number of issues –  the comparison...

Travel Marketing: Th...

  In this interview we have an extended discussion with Paul Hackett, founder of Irish travel company ClickandGo.com  – an Irish packaged holiday company which celebrates five years in business this month. Paul and I discuss a wide ranging set of issues, including the history of...

Phocuswright Europe ...

In the run in to the Phocuswright Europe Conference taking place in Dublin from 12-14 May 2015, we have a special edition of the show featuring. Tony D’Astolfo, Managing Director, Phocuswright. Tony assumed leadership of Phocuswright in July 2013. A travel industry veteran, he is an...

Experiential Marketi...

In this podcast a feature interview with Zara Flynn, who is managing director of new agency Guns or Knives, which is part of the wider Rothco group. Now in business for 20 years, Rothco has grown to become Ireland’s top independent creative agency with an enviable client list. Three years...

Improving Presentati...

In this podcast an extended interview with Ronan Kinahan, the head of Eyeful Ireland (a sister co. of Vibe Training & Presentations) With a studio of 12 full time slide designers based in the UK, the company create presentations for a host of clients globally In the podcast we discuss the...

Content Marketing Ca...

An extended interview with Jimi McGrath ( pictured ) , Account Director at Rothco about the AIB documentary #TheToughestTrade – the first documentary produced by Rothco. There is also pre-recorded interview with Matt Cooper (Founder) and Laura Swinton ( Editor ) of Little Black Book...