AAI Toolkit – ...

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media. Interviewed were Gráinne Dilleen from Kinetic and Emer Moran from The Irish Times, and I was joined...

Craft Brewing &...

In this podcast an interview with Joe Kearns, Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of the  Congregation 2015  Digital Media Gathering celebrating its third...

Cinema advertising t...

In this podcast an interview with Eoin Wrixon from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact; digital –...

Websummit 2015 Speci...

Websummit 2015 saw over 40,000 delegates converge on Dublin’s RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality. In this podcast a series of interviews conducted at the event including: Shadow Technologies...

Rebranding in the Es...

In this podcast Conor Lynch from Connector.ie  reviews this year’s Huawei Snapys awards – rewarding excellence in Instagram imagery and marketing. 4’05” Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin....

Rugby World Cup: Soc...

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is...

Allianz Business to ...

Pictured with me (l-r) – Andrew Hetherington, Bernadine Maloney and Damien O’Neill. The  Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts...

Aer Lingus website s...

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you...

Corporate rebranding...

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m. The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm’s...

Sponsorship Special

This podcast is a special on Sponsorship Trends…in studio I am joined by Jamie Macken from Livewire and Joanne O’Sullivan from PSG Sponsorship Topics Disussed are: Sponsorship trends in Ireland today ( sports, media, arts,  etc ) Motivations for sponsors / property rights...