SME Branding Worksho...

In this podcast on SME Branding I am joined by Gerard Tannam (on left in photo ) from Islandbridge Brand Direction and Ross Good from Pubble.io  – an online messaging platform. Among the topics we address are: Creating the brand — understanding the brand’s story Brand...

Marketing Research T...

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issues relating to the modern market research sector. Re-positioning of MR – more contemporary discussion on...

Disruption in the Ac...

An extended interview with Homestay.com CEO, Alan Clarke dscussing a recently commissioned Phocuswright report on the  Shared Space /Homestay accomodation sector. The report covers an 8 country, 8,000 person survey in December 2014. The survey found that anywhere from 10% – 20% of...

Cause Marketing

In this podcast an extended interview with Finian Murphy from Agility. We discuss the marketing implementations from the recent Same Sex Marriage referendum in Ireland. The Agility team put together the Stand Up For Equality campaign as part of the wider Yes for Equality movement. The broader...

Domestic Tourism Mar...

Fionnán Nestor, Domestic Campaigns Officer of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current ‘This is Living’ campaign. Fionnan also woked on the highly successful campaign for The Gathering in 2013. Fionnán talks...

Sport Marketing

In this episode guest presenter Adam Baker takes the helm from Alex Gibson with a special edition focusing on Sports Marketing with Patrick Murphy of Atomic Sport agency and Communications Strategy with Neil O’Gorman who is currently working with Irish national broadcaster...

Anatomy of a winning...

Guests on this show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study, namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards. We discuss the brief set by the Full...

DIT MSc Advertising ...

In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen. The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for...

APMC Sales Promotion...

A show dedicated to reviewing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional...

Tinder Marketing Cas...

The ICAD Awards are an opportunity for Ireland’s creative talent in advertising and design sectors to showcase their best talent. In studio I am joined by Elaine McDevitt from ICAD who reviews this year’s ceremony. Among the Gold winning campaigns for 2015 was that created by...