Phocuswright Europe Preview...

In this special preview of Phocuswright Europe we talk to Tony D’Astolfo Managing Director,  Phocuswright about this year’s conference theme: Europe 2016: Unsettled Yet Undaunted. Among the issues Europe’s travel industry face are a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe’s travel landscape. The conference will host a top line up of travel CEOs and executives from leading European companies. Live in studio I’m joined Kevin O’Shaughnessy, founder and CEO of Indigo and on the telephone by Charlie Osmond founder of winner of the 2015 Travel Innovation Summit at last year’s...

AR VR Conference Preview 2...

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors. Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland’s representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016. Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase...

ARVR Innovate 2016 : Preview Podcast 1...

In this podcast a first look at this year’s ARVR Innovate Conference taking place on 28 April in Dublin’s Croke Park Conference Centre. Speakers are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagine and founder of iTagged, Keith Jordan. In the podcast we review some of the current trends in Augmented and Virtual Reality, with particular reference to Retail and Immersive contexts. Both Cimagine and iTagged are exhibiting at this year’s ARVR Innovate Conference...

Feature Interview: Colm Grealy...

In this feature interview with the founder of Adforce, Colm Grealy, we explore a wide range of issues impacting on digital advertising today including: What’s been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York . Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. We also explore… – The digital advertising landscape and how it’s evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content. – Adforce’s end-to-end service and how ad agencies and advertisers are responding – Trends in Digital Audio advertising: how it is the ‘next frontier’ in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital  ...

AAI Toolkit – How Traditional Media Embraces New Tech...

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media. Interviewed were Gráinne Dilleen from Kinetic and Emer Moran from The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February....

Craft Brewing & Congregation 2015...

In this podcast an interview with Joe Kearns, Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of the  Congregation 2015  Digital Media Gathering celebrating its third...

Cinema advertising trends...

In this podcast an interview with Eoin Wrixon from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact; digital –  what does it allow from an advertiser’s perspective. Blockbusters drive demand – we ask what are Wide Eye Meda expecting to do good business this Christmas season?   Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas: Retail and Christmas Shopping; how the discounters are holding market position, what’s happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic...

Websummit 2015 Special Podcast...

Websummit 2015 saw over 40,000 delegates converge on Dublin’s RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality. In this podcast a series of interviews conducted at the event including: Shadow Technologies – user review data aggregation ( 1’00”) KNOQ ( @KNOQApp ) – content delivery platform – location specific ( 3’40” ) UniTuition (Sean_Judges ) – connecting students with tutor (6’45”) 9Sharp – making the CV redundant (9’40”) Meeting Mole ( @Meeting_Mole ) – B2B communications (12’45”) Eventerprise.com ( @Eventerprise ) – creating a marketplace in the events sector (14’50”) Vagoo – premium secure video content platform with analytics (21’55”) Modern Democracy – enabling software for electoral professionals (23’35”) StartPlanet- non-profit organisation supported by Invest Northern Ireland (25’45”)...

Rebranding in the Estate Agency business...

In this podcast Conor Lynch from Connector.ie  reviews this year’s Huawei Snapys awards – rewarding excellence in Instagram imagery and marketing. 4’05” Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking. 12’10” Finally, Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc. Niall Corcoran…among the topics discussed were: What was the strategic issue behind the decision to rebrand? How long was the process and what were the challenges to communicate this internally, and how was this addressed? 22’50”    ...

Rugby World Cup: Social Conversation Measurement...

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.   More brands are trying to associate themselves with the excitement and emotional connection fans have with sporting events; and sponsorship activity increasingly has to have the social conversations concerning such events in sharp focus. Discussing the issues involved in building and managing conversations around this Rugby World Cup were: ( l-r  below) Jim Kelly from O’Connor and Kelly.ie Lisa Couzens Marketing Director MMR International Janet Gunner  Managing Director MMR International    ...

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